# PRIVACY POLICY ### 1. Introduction Leadtify (“Leadtify”, “we”, “our”, or “us”) is an AI-powered social-first audience intelligence platform that helps businesses analyze publicly observable engagement signals and generate structured audience datasets. This Privacy Policy explains how we collect, process, use, and safeguard information in connection with our website and services. Leadtify operates as a business intelligence SaaS provider. *** ### 2. Scope This Policy applies to: * Visitors of leadtify.com * Registered users * Publicly available business-related information processed within our services It does not apply to private or restricted content. *** ### 3. Categories of Data Processed #### A. Account Information When you create an account: * Name * Business email address * Company information * Billing information * Login credentials Legal basis: Performance of contract. *** #### B. Public Engagement Data Leadtify analyzes publicly observable engagement signals across digital platforms. This may include: * Publicly visible usernames * Public business pages * Public group participation indicators Leadtify analyzes aggregated, publicly available business-level content indicators for market intelligence purposes.\ We do not extract user-level personal data from social platforms.\ We do not reconstruct identities from platform interactions.\ We do not access private messages, restricted accounts, or bypass platform controls. Legal basis: Legitimate interest (B2B analytics and market intelligence). *** #### C. Commercially Licensed & Business Contact Data Leadtify may map engagement signals with: * Commercially licensed datasets * Lawfully obtained business contact information * Public professional contact information This may include: * Business email addresses * Business phone numbers * Job titles * Industry classification * Company information Leadtify does not knowingly process special category data under GDPR. *** #### D. AI-Generated & Inferred Data Our AI models may generate: * Engagement likelihood scores * Audience segmentation * Business demographic estimations * Industry mapping * Predictive analytics outputs These outputs are probabilistic and may not be fully accurate. Leadtify does not use automated decision-making that produces legal or similarly significant effects. *** #### E. Technical & Usage Data * IP address * Device information * Browser type * Usage logs * Cookies and analytics data Legal basis: Legitimate interest and consent (for cookies where required). *** ### 4. Legal Basis (GDPR) Where GDPR applies, processing is based on: * Performance of contract * Legitimate interests (B2B audience intelligence and analytics) * Compliance with legal obligations * Consent (where required) We conduct internal Legitimate Interest Assessments when applicable. *** ### 5. California Privacy Rights (CPRA) If you are a California resident, you may have the right to: * Request access to personal information * Request deletion * Request correction * Opt out of sale or sharing (where applicable) Leadtify does not sell personal information as defined under CPRA. Requests: *** ### 6. European Data Subject Rights If you are located in the EEA or UK, you may: * Access your data * Request correction * Request deletion * Object to processing * Restrict processing * Lodge a complaint with a supervisory authority Requests: Identity verification may be required. *** ### 7. Transparency for Indirect Data Collection (GDPR Article 14) Where personal data is not obtained directly from the individual, it may be sourced from: * Publicly available information * Lawfully accessible public engagement signals * Licensed commercial data providers Individuals may request further information about data sources by contacting us. *** ### 8. Data Retention * Account data: retained while active * Platform datasets: retained as necessary for service operation * Backups: retained up to 90 days We retain data only as long as necessary for legitimate business purposes. *** ### 9. Platform Compliance Statement Leadtify operates independently from any social media platform. We do not scrape, extract, or resell user-level data from social networks. We do not reconstruct individual identities from social interactions. All analytics are performed on publicly available business-level information and independently licensed datasets. *** ### 10. Data Sharing We may share information with: * Cloud infrastructure providers * Payment processors * Analytics providers * Security vendors * Licensed data partners * Legal authorities (when required) All third parties operate under contractual safeguards. *** ### 11. International Transfers Data may be processed outside your jurisdiction. Where required, we rely on: * Standard Contractual Clauses * Contractual safeguards * Industry-standard protection mechanisms *** ### 12. Security We implement: * Encryption in transit * Encryption at rest * Access controls * Monitoring & logging * Periodic security review No system is completely secure. *** ### 13. Cookies We use cookies for: * Authentication * Analytics * Platform functionality Where required, consent mechanisms are provided. A separate Cookie Policy may apply. *** ### 14. Changes We may update this Policy periodically. Continued use of the platform constitutes acceptance. *** ### 15. Contact Email: